About Network Arewa24 Limited
AREWA24 was launched in 2014 to fill a glaring void of locally-produced Hausa language entertainment and lifestyle programming that authentically reflects Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 is available to over 80 million Hausa speakers across Nigeria and in neighboring countries through its 24/7 Free-to- Air satellite channel. AREWA24 is now available throughout Nigeria on the popular DStv and GOtv payTV platforms. All episodes of AREWA24’s original programs are available for free on YouTube directly after their premier broadcasts. AREWA24’s digital, social and mobile media platforms serve a vibrant community that is fully engaged with the channel’s all-Hausa language content and shares the company’s mission of reflecting “pride in culture.”
Job Title:TV Programs And Data Researcher
Location: AREWA24 HQ, Kano State (On-site)
Department: Programming / Content Strategy / Research
Employment Type: Freelance
Reports To: Director Studio Productions
Application Deadline: 30th April, 2026
Department: Programming / Content Strategy / Research
Employment Type: Freelance
Reports To: Director Studio Productions
Application Deadline: 30th April, 2026
ROLE OVERVIEW
The TV Programs & Data Researcher is responsible for analyzing audience data, market trends, and content performance to support programming decisions. This role ensures that AREWA24 TV continues to deliver engaging, high-performing content aligned with audience preferences and business objectives.
KEY RESPONSIBILITIES
- Conduct in-depth research on AREWA24’s programs and other television content, including genres, formats, and audience appeal.
- Analyze viewership data, ratings, and audience insights to guide programming strategy.
- Monitor competitor channels and platforms to identify trends and content gaps.
- Provide data-driven recommendations for content acquisition, scheduling, and development.
- Track performance of existing programs and produce monthly analytical reports.
- Work closely with programming, drama producers and commercial teams to align content with audience demand.
- Support the development of new show concepts through audience and market research.
- Maintain databases of program performance, audience demographics, and industry benchmarks.
- Utilize analytics tools and research platforms to interpret viewing behaviors.
- Prepare quarterly presentations and reports for management.
KEY REQUIREMENTS
- Bachelor’s degree in Media Studies, Statistics, Marketing, Economics, or a related field.
- Minimum of 5 years of experience in media research, broadcast analytics, or data analysis.
- Strong analytical and quantitative skills.
- Proficiency in Excel, data visualization tools (e.g., Power BI, Tableau), and research software.
- Knowledge of TV ratings systems and audience measurement methodologies.
- Understanding of content trends across TV and digital platforms.
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to work under tight deadlines.
PREFERRED SKILLS
- Experience working in a television network or media organization.
- Familiarity with audience measurement tools (e.g., MPS / AMPS, Nielsen or similar systems).
- Ability to translate complex data into actionable insights.
- Passion for television content, entertainment trends, and storytelling.
COMPETENCIES
- Analytical thinking
- Strategic insight
- Communication & presentation
- Collaboration
- Attention to detail
- Time management
PERFORMANCE INDICATORS
- Accuracy and relevance of research insights
- Contribution to successful programming decisions
- Improvement in audience engagement and ratings
- Timeliness of reports and analysis
Dealine :30 April 2026
METHOD OF APPLICATION
Interested and qualified candidates should submit the following:
- A detailed CV
- A cover letter highlighting relevant experience
Applications should be sent to careers@arewa24.com with the subject line: “Researcher – Studio Productions”
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